Reaching More Customers with Mobile and SMS Marketing

January 31, 2012 by ·

Mobile marketing is still a relatively new strategy and offers some significant advantages over traditional advertising campaigns. If you plan to incorporate mobile marketing into your marketing campaign consider the following:

The number of ways to reach consumers continues to increase with the popularity of the mobile Internet. There are several important issues for businesses to consider when planning a mobile marketing campaign. Numerous strategies exist to help businesses reach mobile customers and this article aims to shed light on most of them.

Learn more about reaching more customers with mobile and sms marketing.

Filed Under: Social Media ·

Using Social Media to Increase Traffic and Help SEO

January 12, 2012 by ·

Social Media is the use of technology to interact and communicate with other people primarily via the Internet or mobile devices. Social media includes information sharing such as blogging, podcasts and music and video sharing as well as an assortment of other capabilities that can be used to improve your web presence.

I’ve broken these Web 2.0 properties into different categories and some of the sites fall into multiple categories. In that case, I’ve included the sites in each of the categories.

Learn more about Using Social Media to Increase Traffic and Help SEO.

Filed Under: Social Media ·

Social Networking Tools I Use

December 22, 2011 by ·

Just thought I’d share some of the social networking tools I use and how. I  primarily use Twitter, Facebook and LinkedIn. I also use Google Places for my business listing, but there are many other online directories that can be used to get exposure for one’s business, such as Local.com, Kudzu, MerchantCircle and a variety of others. Each offers different advantages, but for the most part they allow customers to leave feedback about one’s business, but I digress.

My favorite and most used social networking tool is Twitter. I’m constantly sharing links to interesting articles that I read online, as well as articles I write myself. It’s good to stay active in any social network that you become involved with, since others are there for similar reasons. It’s best to approach social networking with a giving attitude, since followers will quickly get tired of self promotion, or lack of activity, and leave you behind for someone more interesting.

Finally, another tool that I use regularly, however it might not be considered social media, is my email newsletter. I publish this once or twice a month and include some unique content so that subscribers feel as if they are getting something no one else has access too. I actually use the content after a week or so as blog material to get some extra mileage out of my content, but the subscribers get first consumption of said material :D .

With so many tools available, the best thing I can say is for anyone interested to choose the tools you like best, use them often and stay active. Use these tools for enjoyment as much as for promotion and your online network will grow itself.

What social networking tools do you use and how do they affect your campaigns?

Filed Under: Social Media · Tagged: , ,

How I quadrupled my blog traffic in 1 day.

December 14, 2011 by ·

It wasn’t easy, it took a lot of work and experimentation, but I finally figured out a formula to literally push traffic to my blog. Once I executed the plan, the results blew my mind.

Before you get disillusioned, or think I’m pulling your leg, know this; While the traffic boost happened over night, it took months of preparation, planning and experimentation to formulate the plan that resulted in the boost. So if you’re looking for a quick, easy way to get these results, stop reading and go back to hoping you’ll find a magic bullet. It just doesn’t exist. On the other hand, if you’re serious about increasing traffic to your site, and not afraid to spend some serious time and effort to get results, then please continue reading.

Now here’s the part that’ll blow your mind. The traffic didn’t come from search engines.

Keep reading to find out how I quadrupled my blog traffic in 1 day.

Filed Under: Social Media ·
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