Disinformation Experts Part 2
Search Engine Optimization companies continue to flood the Internet with disinformation and false claims that hinder website owners and Internet Marketing enthusiasts, leaving many feeling frustrated and discouraged.
Internet Marketing is one of the most competitive areas for professional web design companies, and smart website owners will to try every method available to increase their placement in search engines such as Google and Bing.
One of the more common methods for Internet Marketers to stay informed on the latest SEO trends and tactics for increasing placement is to read articles and reports published by so-called “Experts” in the field of Search Engine Optimization.
This leaves those hoping to find new and innovative ways of attaining the coveted top placement in search engines, vulnerable to potentially misleading information published by some of these “Experts”, many who have no intention of ever divulging their best kept secrets.
Altruism or Disinformation
Traditionally, a true Expert would never reveal his/her most effective strategies, even those who sell their information to others for profit. SEO Experts are no exception.
Some do have a sincere interest in helping others, however many of these so-called “SEO Experts” are intentionally feeding the public disinformation and blatant lies.
The motives behind this unethical and unscrupulous behavior are plentiful, ranging from selling outdated or misleading information for profit, to outright misdirection for the purpose of protecting their own techniques.
I touch on this topic briefly with the concept of link exchange programs in part one of this series Disinformation or Experts who simply don’t agree?
SEO is more then Link Building
While link building is one of the most heavily touted practices among SEO Experts, it’s not the only area of Search Engine Optimization that needs attention.
Another area of search engine optimization that receives a high volume of disinformation is “Meta Tags”. Both “Description Tags” and “Keyword Tags” are constantly berated, to the point where many Professional Web Design companies and Website Owners don’t even consider it a legitimate practice anymore.
Part of this is due to the improper and sometimes abusive methods, which META Tags have been implemented. At one time META Tags were the most effective way to ensure a website would be indexed in a search engine. However through continued “keyword stuffing” and “search engine spamming” associated with the use of META Tags, Google and some other search engines have all but abandoned their use of the tags.
Meta Tags are HTML tags included in the “Header” of an HTML document or “Web Page”. These special tags have a unique function and it is widely believed that not all search engines recognize these tags, specifically Google. Since Google is the most dominant search engine on the Internet, a large number of SEO Experts discourage the use of Meta Tags all together.
While it may be true that Meta Tags are overlooked by Google’s spider, this does not mean Meta Tags are not a worthwhile part of your SEO strategy. Many other search engines DO recognize Meta Tags and consider them an important part of their listings.
Where to target your efforts
Google may be the most dominant, but it certainly isn’t the only Search Engine on the Internet, and not everyone using the Internet goes to Google for their search needs.
Yahoo, Bing and AOL are very prominent among Internet users and there are many other smaller search engines used by a growing number of Internet users.
For this reason, proper and responsible use of META Tags can and will contribute to increased exposure and additional traffic for your website. Most SEO Experts who claim that Meta Tags will not help your sites placement will admit that they continue to use Meta Tags on sites they optimize, regardless of their claims that META Tags do not help placement.
Even if META Tags didn’t help your search engine placement; remember this, placement is simply a means to the end and not the end itself.
Website owners and Search Engine Marketers should not loose site of their goal, which is to drive traffic to their sites, provide quality content for their visitors, and make sales, not to rank high in search engines. After all, a high ranking, even in Google does not guarantee visitors and it certainly does not guarantee sales.