SEO – Search Engine Optimization
Once you have your website online, you need to get placement in search engines and that’s no easy task. We can help, from analyzing your on-page optimization for accuracy and compliance, to driving new visitors to your site.
Building an effective campaign starts with knowing where to get placement in the search engines. Keyword research is step number one.
Learn more about keyword research
Optimizing your web pages to meet industry standards is not to be taken lightly. If you plan on beating your competitors, this step can not be skipped.
Learn more about on-page SEO
Search engines still use in-bound links as a strong indicator of a websites popularity and importance in it’s industry. An effective link building campaign is critical to improving your websites placement.
Unless your business is nationwide or global, competing in your local market will yield the best results. However, competitors are also vying for those leads so you need to do it right.
Citations and Reviews
From Yelp, Facebook Reviews and other trusted sources, your visitors are researching your company and competitors. It’s a good practice to stay on top of what your customers are saying about you.
Effective? Yes. Expensive? If you do it wrong, it can crush your business. Worth It? Only if you know what you’re doing. Only attempt this on your own if you have expendable income.
How do you know if your efforts are having a positive impact? Analytics data tells you.
What are your competitors up to? If you plan on beating them, you need to know.